Using simulation to turn ideas into working innovations
Modern engineering teams have access to extraordinary computing power. The question is not whether the transistors exist. It is whether you are using them to test ideas faster, fail more cheaply and get better products into the world.
At Xi, we use modelling and simulation tools such as COMSOL Multiphysics to build virtual prototypes, calibrate them against real data and give innovators a faster, lower risk path from concept to reality.

Why simulation unlocks faster innovation
Traditional innovation leans heavily on physical prototypes. They are essential, but they are also:
- Slow and expensive to build and modify
- Limited in the number of scenarios they can practically test
- Hard to instrument for every variable you care about
Simulation changes that. Virtual prototypes let you:
- Explore more ideas before you cut metal or build tooling
- Test extreme or unsafe conditions that are not realistic in the lab
- Combine structural, acoustic, thermal and fluid behaviour in one model
When those models are calibrated with real measurements, they become powerful engines for innovation rather than academic exercises..
COMSOL Multiphysics as a craft tool not a black box
With today’s computing power you can, in theory, simulate almost anything. The challenge is to build models that are useful, not just impressive.
COMSOL Multiphysics is one of Xi’s primary tools for multiphysics simulation. We are certified COMSOL consultants – a group of fewer than 80 organisations worldwide – which means we are trusted to use the software at depth across real projects.

We treat simulation software like a craft tool:
- Understand what is happening under the hood, not treat it as a black box
- Choose the right physics, assumptions and level of detail for the decision at hand
- Check results against measurements so rubbish in does not become rubbish out
The value comes from the combination of the tool and the people using it.
From one model to a whole innovation workflow
Once a useful model exists, it can feed a whole innovation process:
- Build and calibrate a virtual prototype using COMSOL and measurement data
- Use optimisation and machine learning to search large design spaces quickly
- Test how design changes affect performance, cost or risk before committing
- Reuse the same model as the basis for future generations or for a digital twin
This lets teams spend less time on repetitive trial and error and more time on the ideas that genuinely move the needle.
HHow Xi supports innovation with simulation
Xi works with companies who want to embed simulation into their innovation workflow, not just run one off analyses.
We can help you:
- Identify where virtual prototypes will save the most time and cost
- Build and validate multiphysics models that reflect real behaviour
- Integrate simulation, measurement and data analysis into your development process
- Train your teams to interpret and act on simulation results confidently
You can engage us for a specific product challenge, or as a long term partner across multiple projects.
